Here is how Responsive Website Design can increase Leads!
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The Importance of Responsive Web Design

The Importance of Responsive Web Design

When designing a website in the modern era, it is crucial to have the website with the right components. Responsive web design is the format of design on multiple devices such as laptops and mobile devices.

It is the specific web layout of a website that is compatible with multiple device use. It is a very important factor for an optimized user experience.  With the passage of time, connectivity and internet usage is increasing day by day.

It is also mentioned in the device atlas that mobile phones and laptops are the most important medium of internet browsing. However, with the advancement of technology and connectivity, more devices can visit a website than ever.

It is a web layout that makes web pages appear well on different devices and windows. Responsive web design screen sizes vary from minimum to maximum display sizes.

A responsive website changes the web layout based on the device being used, especially on mobile devices.

Best responsive website designs on a mobile device include the following elements as

  • Appropriate text which does not require zoom
  • Adjustable tap target space
  • Restricted horizontal scrolling

Mobile phone users are increasing enormously worldwide day by day. Websites that are not compatible with smaller screen viewing lost their internet visibility online.

Hence the importance of responsive web design has largely increased. It is very important to make sure that your website offers an optimized version of a compatible mobile device in this modern era.

To ensure that, it is very important to make mobile-friendly and mobile responsive web design.

When designing a responsive website, it is important to consider the responsive web design screen sizes. These screen sizes are different for different websites, but they generally fall into three categories.

These three responsive web design screen sizes include a screen size for desktop users, tablet users, and the third size for mobile phone users. With the development of modern phones and having different aspect ratios and notches/hole punch designs for handling the front camera, different versions of mobile phone sizes are used.

The importance of web design is that it offers an optimal version of web browsing of a specific website compatible with a mobile device or laptop equally. It provides the best user experience for internet browsing.

Benefits of Mobile Responsive Web Design

The first and most important benefit of responsive web design is that users will have the best optimal website viewing experience consistently on any device. It makes the website mobile-friendly for internet browsing and loading web pages.

It is also a great layout to make all the essential information available in the mobile version of the website.

With the new updated version of the google algorithm, responsive web design has increased visibility in search engines because it is mobile friendly and mobile responsive.

The websites with mobile responsive web designs on mobile devices appear above without it in major search engines.

Importance of Responsive Web Design in business

Enhanced access to customers and clients because of multiple device usage. Responsive Web design could provide a continued experience that can increase sales and marketing experience also help in lead generations.

One medium for analysis, tracking, and reporting makes business easier and handy all the time. Time management and cost management are easier now, which is more convenient.

Be better than your competition as still; many companies are not mobile-ready in responsive web design.

Pros and Cons of Responsive Web design

When dealing with responsive website design, the pros and cons of responsive web design must be identified so that the overall benefits are optimized, and the cons are reduced such that the overall optimization of responsive design occurs.

Pros of Responsive Web design

The benefits of responsive web design are as below:

User-Friendly Experience

A responsive web design provides a user-friendly experience. As the website is thought to be designed for different screens, it is adaptable and provides a user-friendly web experience.

Cost-Effective Designing

When designing a responsive web design, designing a single website for different platforms instead of designing websites for each platform separately is cost-effective.

SEO Friendly Design

By have a responsive web design, SEO optimization is an effective way of handling the problems.

SEO optimization by having a conducive and collective responsive design, SEO could easily handle the requests from the different devices collectively for the whole website.

Cons of Responsive Web Design

Poor Compatibility

As many devices are not user-friendly or up to date, having a responsive web design could hurt the website’s overall design. Most web browsers are compatible with responsive design, and up to date, so this is not much of a problem.

However, users have to update the web browsers accordingly so that the responsive web pages appear accurately in the display.

Slow Loading

As responsive web design uses the device’s properties when loading the web page, the loading is comparatively slower for the responsive web pages than the static web pages. This difference is more evident where media queries or flexible images are used in great numbers.

Prolonged Development

As more thought is considered when contemplating a responsive web design, the development process is further prolonged for this type of web development.

Responsive web design is more time-consuming; this could result in delays in the development process. The prolonged development would result in unnecessary delays in the launch of the website.

Less Controllability over Layouts

The liquid layout of the responsive web design is hard for designers to control well about the design style. Designers are trying to display wireframes and design prototypes separately for mobile and desktop layouts.

Only after these two layouts get improved, the responsive Web design strategy can be further enhanced.

How to Make a Responsive Design

There are many factors involved in creating a responsive web layout. This process includes a software design system and the number of contents across devices.

There are three main components in creating a responsive web design which is as follows:

  • A fluid grid
  • Flexible text & images
  • Media queries

A Fluid Grid

A fluid grid is an important component of responsive design. It is the basic structure of the web page. But contrary to a rigid page, it is fluid. A fluid grid means that the structure can adjust itself according to the device on which it is displayed.

Using this kind of grid in structuring the web page, users can have a fully responsive website irrespective of the device on which it is seen.

Grids have been used in the process of web designing since the start of the technique. However, by implementing the process of fluidity in it, web designers can easily develop responsive websites.

The grid can easily adjust the elements of the page so that the overall structure of the page remains the same as seen on different devices.

Flexible text & images

When developing a website, it is ensured that the images and texts used are flexible in size. Flexible images and text are usually achieved by correlating the sizes of the images and texts in terms of normalized units.

By using normalized units, the web designer can set the sizes of the images in terms of proportions. In this case, when the web page is seen on a different screen than the one for which it is designed, the images and texts can be adjusted in the sizes accordingly.

Another approach to doing this is using the display settings as the variable and then set the sizes of all the following contents of the page accordingly.

This approach is more suitable when there are a lot number of images on a single web page. When dealing with images, extra care is required for dealing with small-sized images.

These images could be cropped accordingly so that the central component remains in view throughout the web page.

Media Queries

When dealing with different sizes of screens with a wide range of aspect ratios, it is important to consider media queries as an alternative approach for handling images.

By using media queries, the web designer can design specific pages with a subject range. Media queries allow CSS and the styling to be implemented according to the size and structure of the device on which it is being displayed.

The best responsive website designs combine the three types of responsive website components mentioned above when dealing with responsive websites.

The best responsive website designs use flexible grids, resizable images, texts, and media queries. The overall combination is optimum and produces the best responsive website designs.

Responsive Web Design Testing

User Testing of Responsive Web Design

When developing a responsive website, it is important to conduct thorough testing for its experience and interface. The testing has to be carried out by launching the website for the alpha and beta testers.

These users can identify the key likes or dislikes of a responsive web design. This knowledge of user testing can help further evaluating and upgrading the design in light of these responses.

This user testing of responsive web design can easily help make the user interface and experience far better than the previous experiences.

The browser and Device Testing of Responsive Web Design

In addition to user testing, another important feat of responsive web design testing is testing the website over a series of different devices and screen sizes.

The same has to be done for different browsers to view and optimize for various devices and browsers. This testing helps get a strong grip over the design and handling of the website contents.

The browser and device testing are really helpful in dealing with the content and overall structure of the responsive web design.

Google Responsive Design Test

Google conducts a google responsive test to provide you with information on how easily a user can view your webpage on a mobile device.

Google provides a specification for configuration on smartphone usage. It is a very simple test. You enter your URL, and it provides you with the score.

That is the optimization of your web page on a mobile device.

Inspiration for Responsive Website Design

When planning to develop a responsive website, the first and foremost step is to search for responsive websites online.

By looking for responsive websites online, the developer can understand the current practices adopted in the responsive designing of websites.

This practice is adopted for finding the appropriate inspirations for the responsive website design so that these features can be incorporated accordingly in your web design.

In the above, it is evident that responsive web design is an important domain of website designing.

The process of responsive web designing involves selecting the suitable responsive design method, looking for inspiration, designing the website, developing it, and beta testing it for user and browser/device perspectives.

By adopting these techniques, the designers can develop the best responsive web designs.

Responsive web designing has a great impact on the overall dynamics of the website experience users have. By conducting responsive web design in the website development, users can have a smart website that could provide a user-friendly experience, low cost on development, and SEO-friendly design.

Responsive web design could benefit the user by providing them with a user-friendly and responsive experience. Responsive web design would benefit the developers, and the developer could design one website for all the different devices.


What is Responsive Web Design?

A responsive web design is a specific type of website where the page adapts according to the size and type of the device’s screens on which they are displayed. This type of website designing is helpful in the current era as most users are from mobile devices. Thus the responsive web design provides a mobile-friendly web browsing experience.

What is the Purpose of Responsive Web Design?

A responsive web design provides a user-friendly and adaptive web browsing experience to the users. By using different devices for this purpose, these users can benefit fully from the experience of responsive web designing. The users can view the same websites over a series of different devices with ease.

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