Brand Questions

Let us dig deeper into the psychology of your brand's promise

16 Questions

Before starting any project it’s essential to get preliminary information from our clients. This will help pave the way to a successful project, assist in bringing the client’s vision into perspective, and build a lasting relationship.

*Name

*Business/Organization

*Email

*Phone Number

*Your BRAND nameyour name

How would you describe your services and/or products.A few words to introduce the brand

What are the long term goals of your company?Where do you expect the brand to be situated

Why do you want a new logo (if you already have one)?What do you want your new logo to accomplish.

Who are your main competitors?Having clients provide links allows us to get a better feel for their market and competition.

How are you different from your competitors?Your company is special, tell us how

What’s the age range of your target customer base?Helps in creating an overall feeling and impression of the logo.

Do you have a tag line? If so, would you like it stated along side your logoThe secondary subtext to further identify your brand

Do you have any specific imagery in mind for your logo?Be it abstract or literal we want to know

Do you have any color preferences, or existing brand colors?Color can subconsciously speak to your brand values

What adjectives should best describe your logo?one word descriptors, comma-separated

What feeling or message do you want your logo to convey to those who interact with it?Just an idea of the imagery you would like to convey

How do you prefer your logo to be worded or written out?Example: vertigovisual or vertigo visual

How would you like the typography to appear?Example: script, bold, light, hand-drawn, custom lettering

Where will your logo primarily be used?If the primary usage is for the web, typically horizontal logos work best.

Additional commentsTell us something we should know